Efficient, structured, and reliable operational support for cross-border e-commerce businesses, digital commerce platforms, brand merchants, and service providers.
Nasdaq-listed technology group specializing in IoT, 5G, and AI automation.
California-based business services company serving global merchants.
Powered by software development and AI-driven operational intelligence.
Lusher Service LLC is a California-based business services company affiliated with Focus Universal Inc., a Nasdaq-listed technology company trading under the ticker symbol FCUV. Focus Universal has long focused on technology areas including the Internet of Things, 5G, software development, and AI-powered software automation, with extensive experience in technology system development, data processing, and corporate management.
Building on Focus Universal's technology foundation, public-company governance experience, and global business perspective, Lusher Service LLC is developing into a professional services company serving the fintech, cross-border e-commerce, and global merchant operations sectors. The company focuses on the practical needs merchants face when expanding internationally, including documentation management, operational efficiency, business compliance, customer support, and risk control. Through technology tools, data management, and professional services, Lusher Service LLC provides merchants with more efficient, structured, and reliable operational support.
With the addition of a leadership team experienced in fintech, banking, and cross-border commerce, Lusher Service LLC continues to strengthen its service capabilities and industry resource coordination. Many of our partner merchants already maintain physical operations, local teams, or localized business resources in the U.S. or Europe, positioning them for further global expansion. Lusher Service LLC is committed to becoming a trusted long-term partner for these high-quality merchants by helping them improve operational efficiency, strengthen business credibility, enhance risk response capabilities, and build a stronger foundation for stable growth in international markets.
Our California headquarters provides a stable, well-equipped workspace — from corporate facilities and reception to meeting rooms — supporting reliable cross-border e-commerce operations for clients worldwide.
The strategic acquisition of FOCUS's new corporate building secures an expansive, state-of-the-art physical infrastructure to house our scaling IoT ecosystem, next-generation AI financial technology, and the rapid operational expansion of our global e-commerce service suite (Lusher Services).
From merchant onboarding and AI financial intelligence to omnichannel customer support, strategic clearing networks, and data optimization — purpose-built for global merchants scaling across markets and payment gateways.
Drawing on payment executive review expertise, we provide global merchants with one-stop, high-precision identity verification and onboarding compliance data assistance — significantly accelerating payment gateway approvals.
Deeply integrated with parent company Focus Universal's AI financial software engine, enabling automated reconciliation of multi-currency cross-border high-frequency transactions, plus intelligent auto-generation of income statements and balance sheets.
A 50-person elite support team paired with AI-powered email and voice routing delivers 7×24 high-response email service and 7×12 phone support for global brands — proactively eliminating customer complaints and card network chargebacks at the source.
Leveraging deep industry connections and card network resources from US-based payment executives, we precisely match high-volume sellers with top-tier global acquirers offering competitive rates and customized risk management providers.
Powered by the parent company's advanced AI data processing algorithms, Lusher delivers end-to-end data organization, format cleansing, and structured governance services for businesses expanding globally.
We primarily serve business clients with cross-border operations, digital operations, and platform-based management needs.
Businesses across multiple markets, platforms, and currencies — consolidating order data and improving reconciliation.
Own-brand merchants with independent websites — from order management and fulfillment to risk control.
Platforms establishing structured onboarding, improving transaction data management, and enhancing operational quality.
Contractor and service platforms needing compliance consulting, document management, and risk monitoring.
Key developments shaping international e-commerce — from regulatory shifts and customs reform to market growth and supply chain realignment.
EU Regulation
Starting July 1, 2026, the European Union will replace its long-standing duty-free threshold with a flat €3 per-item customs duty on B2C cross-border parcels. A full data-driven customs framework is expected by 2028, requiring merchants to provide accurate item-level HS codes and product data.
US Trade Policy
Following the permanent closure of Section 321 exemptions for China-origin goods and the suspension of the $800 duty-free threshold, US-based DTC brands face average landed cost increases of 12–19% on EU-bound shipments. Compliance infrastructure is now a competitive differentiator.
Market Outlook
Despite regulatory headwinds, the global cross-border market continues to grow at roughly 15% annually — nearly twice the pace of domestic e-commerce. Cross-border transactions are expected to account for over one-third of all online retail worldwide by year-end.
Supply Chain
Import volumes from Vietnam (+22%), India (+17%), and Mexico (+29%) are surging as merchants diversify sourcing away from China. Nearshore warehousing and regional fulfillment hubs are replacing high-volume, low-margin direct-to-consumer models.
Compliance
Brussels approved its most extensive customs reform in nearly six decades, creating a centralized EU Customs Authority and bloc-wide data hub. Over 90% of low-value imports entering the EU in 2025 originated from China, driving tighter product safety and fraud controls.
Technology
Platforms including Shopify Markets Pro and Global-e are expanding landed-cost calculators and customs compliance integrations. AI-assisted HS code classification and automated document review are becoming essential for merchants navigating multi-market regulatory requirements.
Top-tier US-based payment risk management firms and fully tailored, customized services built to each merchant's needs.
An elite support team paired with AI-powered email and voice routing delivers 7×24 high-response email service and 7×12 phone after-sales support for global brands.
Automated transaction reconciliation for multi-currency cross-border high-frequency trades, plus intelligent auto-generation of income statements and balance sheets.
End-to-end data organization, format cleansing, and structured governance services for global sellers expanding overseas.
As the global technology and compliance partner for high-volume cross-border sellers, Lusher seamlessly integrates top-tier US-based payment risk management networks, an omnichannel elite customer support ecosystem, and our parent company's AI financial reconciliation platform. We go beyond helping merchants pass gateway reviews — through high-integrity data governance and comprehensive risk defense, we safeguard major sellers' assets and free cross-border businesses from the constraints of unreliable payment channels.
We look forward to building a long-term, stable partnership with you.
